Got data? Of course you do. In today’s digital platform enabled world of marketing the challenge is often not what data you have but can...

It’s time to do a double take on redundant systems. Think about your own company, how many overlapping database, analytics, marketing...

This 5 min read highlights situations like the coronavirus that require adjusting your automated marketing and provides 9 steps to...

There's a lot of talk and money following the marketing tech stack these days. This 5 min read lays out the stack's basic components,...

"If you don’t know where you are going, you’ll end up someplace else” – Yogi Berra The role of marketing continues to evolve, with...

Since the Industrial Revolution, companies have sought competitive advantage through gains in process efficiency. Non-farm U.S. labor...

It’s easy to overlook traditional email when compared with interactive and higher cost channels like paid display and social. With the...

“If everything seems under control, you’re just not going fast enough” – Mario Andretti, car racing legend Companies in slower-paced...

There are many reasons to like the agile development process. Its focus on adding value to a “minimum viable product” in iterative...

Originally published in AdWeek, July 6, 2018. Artificial intelligence and machine learning continue to increase the stakes in the...