4 steps to guide your customer data integration
Got data? Of course you do. In today’s digital platform enabled world of marketing the challenge is often not what data you have but can...
Controlling CRM in a Crises: how to manage automated marketing mishaps
This 5 min read highlights situations like the coronavirus that require adjusting your automated marketing and provides 9 steps to...
Crack the Stack: Optimizing your marketing technology
There's a lot of talk and money following the marketing tech stack these days. This 5 min read lays out the stack's basic components,...
Get the most from your email marketing
It’s easy to overlook traditional email when compared with interactive and higher cost channels like paid display and social. With the...
5 Marketing Persona Pitfalls and how to avoid them
April 26, 2018 Most marketers are no strangers to the idea of applying “personas” to their customer segments in order to deliver more...
Stories that Sell: Crafting a content strategy for multi-stage purchases
A funny thing happens when a purchase is important enough to require significant agreement from the logical left and roused right brain:...
Acquisition vs Retention: the fool's paradox
There’s an ongoing debate on how Marketing should balance its focus on acquiring new customers vs keeping existing ones. This article...
What is CRM, anyway?
Ever have a hard time explaining what you do? Recently when a colleague in the same industry asked me my definition of CRM, my jumbled...
