5 Marketing Persona Pitfalls and how to avoid them
April 26, 2018 Most marketers are no strangers to the idea of applying “personas” to their customer segments in order to deliver more...
Stories that Sell: Crafting a content strategy for multi-stage purchases
A funny thing happens when a purchase is important enough to require significant agreement from the logical left and roused right brain:...
Acquisition vs Retention: the fool's paradox
There’s an ongoing debate on how Marketing should balance its focus on acquiring new customers vs keeping existing ones. This article...
What is CRM, anyway?
Ever have a hard time explaining what you do? Recently when a colleague in the same industry asked me my definition of CRM, my jumbled...
